I LOVE THIS!!!
Introducing the most refreshing take on fashion display: TOFU brand.
Although the women's brand was launched back in 2005, it's the 2009 Autumn marketing approach that has my eyes twinkling. To me, it alludes to the TV show "Pushing Daises" with its odd fairy-tale vibe. I can't help but smile when I see the unexpected creative direction that Tofu pioneers with its functional dresses that hang so silky and sweet on doll-like models in an enchanted wonderland. I want to be in that la-la land wearing a colorful and unpredictable piece, offset by enormous music notes, umbrellas, cookies and bees...such a simple life.
( If When I begin my line, I may have to steal inspiration from this photoshopped photo shoot.)
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